Busi's journey started out of frustration. She realized that as her son grew, the carriers on the market at the time didn't support her functional needs. Conventional carriers were putting most of the weight on her shoulders and were impractical to wear while going about day-to-day activities. Busi is no different from the typical modern-day woman with a busy job, endless chores, and a family to love and bond with. She had the cultural experience of being raised in Zimbabwe where mothers carry babies all day, comfortably, while also caring and providing for their families.